Turn your event page into an engagement platform.
Every channel your contributors already use converges into one live story on your site — and instead of a one-way feed, your audience reacts, follows, and connects with each other. Not rented. Not borrowed. Yours.
From sign-up to live, in four steps.
This is what setting Update up for your organization actually looks like — no studio, no developer required to get started.
Create your organization
Free, self-serve — no card required. Add your team, your branding, your logo and colours.
Get your #CODE
Every event gets a shareable code and picks which channels it accepts — instant messaging, web, and the Update app.
Embed, or go full page
Drop a one-line widget into your existing site, or generate a full themed reader page hosted on your own domain.
Moderate, and broadcast
Contributors post in through your accepted channels. Your team approves, edits, or holds — trusted contributors can auto-publish. Approved updates stream live to your site and the app instantly.
Your website isn't a bulletin board anymore. It's where people connect.
Every update your team publishes becomes something readers can react to, follow, and build on — and they can associate and message each other 1-to-1, a real network living inside your site, not someone else's.
- 📮Post to the event, from the appNot just browsing — attendees share their own moment straight to the event, from wherever they are.
- ❤️React & replyReaders like and reply right on the update — a conversation, not just a view count.
- 🤝Connect with anyone at the eventNot just people you already know — find and associate with anyone else there, then message 1-to-1 once connected.
- 🔒End-to-end encrypted messagingOnce two people connect, their conversation — text and photos — is end-to-end encrypted on-device. Not Update, not your organization, no one but the two of them can ever read it.
- 🔔Follow people, events & orgsGet new-post and event-live notifications for exactly who and what they follow.
The social platforms own the audience. Update gives it back to you.
Every other platform is a walled garden: you pour in your best moments, and they keep the audience, the data, and the attention. Update inverts that model entirely.
Renting a feed
- ✕ Your coverage lives inside someone else's app
- ✕ They own the audience and the data
- ✕ An algorithm decides who sees it
- ✕ One channel, one silo, their branding
Owning it with Update
- ✓ Every piece of content is yours — contributions, media, events, engagement
- ✓ The event, contributors and followers are yours
- ✓ You control what gets published, and what doesn't
- ✓ Every channel converges into one live stream — web and app
A newsroom, without the newsroom.
Everything else your organization needs, in one place — from who's allowed to post, to who sees it, to where it shows up.
Channel convergence
One shared line per channel — instant messaging, web, the Update app — routed to the right event automatically. Multiple points of view on the same moment, converging into one story.
Full moderation control
Approve, edit, hold or bulk-action — you decide what gets on your website and what stays out. Trust levels let reliable voices auto-publish.
Branded reader
A themed live page on your domain — your logo, colours, cover image, and live video.
Embed anywhere
A one-line widget for your existing site, or a full page. Read-only API for developers.
Rich media & location
Photos, video, audio and geotags flow through, re-hosted on your own storage.
Reader privacy controls
Readers can block, manage notification categories, and self-delete their own account at any time.
Public chat encryption
Event live-chat messages are encrypted at rest — a database breach exposes nothing readable. (1-to-1 DMs go further, with full end-to-end encryption — see the mobile app.)
Cross-org discovery
Your event also surfaces in the Update app's cross-org feed — every live event, from every organization, one tap away, with your branding intact.
If it happens live, it belongs on Update.
Any organization with people on the ground and an audience that wants to follow along.
Make your organization
a live broadcaster.
No studio. No app download required. No code. Create your organization and post your first live event today.